Our key factors

We serve the North West of England.

We are committed to understanding the key factors that make our region unique.

We are building resilience to continue serving our growing population and support jobs and the tourism industry.
- 7.3 million population expected to grow significantly in the next 25 years
- 22,700 jobs actively supported by our work, with over 5,000 direct employees
- Tourism relied on by Lake District, Liverpool and coastal areas
We are leading the sector on affordability and vulnerability.
- 41% of the most deprived areas in the country
- 47% of households have less than £100 savings to cope with unexpected bills
- 18% of households are affected by water poverty, 20% higher than the national average
We have a large coastline, protected rural areas and dense urban areas, all of which create different demands.
- 30% of land is National Park or Area of Outstanding Natural Beauty or Sites of Special Scientific Interest
- 31 designated bathing waters
- 830mm higher than average UK rainfall each year

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