Cookie consent

We use cookies to track how you use our website to help improve your experience and show you personalised content. You can accept the use of all cookies or manage them individually. You can find out more about your options by clicking “manage cookies".

Strictly necessary/functionality cookies

Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.

Find out more about our cookies

Incentives

Did you know that a typical house roof gathers a mind boggling 30,000 litres of rainwater every year. In areas with a combined sewerage system, this water often goes straight down the drain and mixes with any foul water from your home and street. When the rain is heavy and persistent this means that the treatment works can become quickly overwhelmed by the volume, forcing the storm overflow to operate, spilling into local watercourses.

Image of water buttOver the next 5 years we have ambitious plans to roll-out thousands of rainwater planters and water butts to households across the North-West. These rainwater interventions provide customers with the ability to form part of a network of storage, reducing rainwater getting into the sewer network, with an expected reduction in both the frequency and duration that the storm overflow operates, ultimately benefiting your local environment. 

In addition, at United Utilities we are also trialling different customer incentives to reward customers for their support that we will offer to targeted areas in the North-West across the 5-year period and beyond. These incentives include:

  • The more the merrier:  A customer incentive to receive discount on water bill (surface water fixed charge) dependant on number of interventions installed, i.e. if full roof or 2 planters installed then a higher discount, if partial roof area and 1 planter installed then a smaller discount. Additionally, there will be a competition to win a free permeable driveway for all households signed-up! 

  • Tell your friends: Our second incentive is a tiered community incentive where the higher the uptake in your local community, the higher the water bill discount received! This uptake will be based on percentage take-up of the offered intervention in differing levels up to 100% for the highest discount. 

  • Unpave the way: Last but certainly not least, our third incentive provides customers the opportunity to replace their non-permeable driveway with a fully permeable driveway via the availability of a grant provided by United Utilities. Please see Communities and Local Government and  Environment Agency document (Crown Copyright, 2008)  'Guidance on the permeable surfacing of front gardens’ for more technical information around permeable driveways and their construction. 

Note that if your household falls within one of the planned targeted areas you will be contacted directly by United Utilities to take part in the trial. 

View our Household Charges 2025/26 for full Terms and Conditions.